Hooters Dothan exceeds 1250%ROI with SMS Text Campaign

Hooters Dothan Alabama, Friday May 27, 2011 Happy Hour Campaign




Destin FL-- Through the services of Spider Media, Homestar Restaurant Group dba Hooters used SMS Text Message Marketing to assist in building a Friday Happy Hour clientele at the Dothan Alabama Hooters location.
At 11am on Friday May 27th 2011, a text message was sent out to Hooters of Dothan Text VIPs, inviting them to the restaurant from 3-5pm for 10 Free Wings.  Below are the details of the response.

Hooters Girl- Victoria Brown

Cost of text blast- $21.90 (438 subscribers)
Cost of Food Comp- $84.49
Increased Sales- $1355.49

2 Hour Sales Window (3-5pm) on 1 Day (5/27/11) with 4 hours of notice (message sent at 11am) prior to Campaign via SMS text message (SpiderMobile)

=1270% ROI

*Revenue Figures provided by Homestar Restaurant Group dba Hooters CFO Stuart Houston.